Product
Enablement
Service

Following technical development, the product is launched to a wide audience: client communication, partnership agreements, market promotion, and so on. In other words, the Product enablement service’s objective is to bring the product to market and ensure that it reaches its intended customer.

We will develop a marketing plan for the launch of a new product as part of this service, based on the client’s business goals and strategy. In addition, we’ll provide resources for entering the market, as well as assistance in sales and effective relations with customers. The set of marketing activities is determined by the product’s goals and specifications.

A business plan for launching a new product is better complete before the tech development is completed. And the game begins as soon as the product is created!

What marketing activities does Corpsoft.io provide to help a newly launched product gain momentum?

👥 Audience outreach

First, we team up with the client to develop an Ideal Customer Avatar – a collective image of the person whose life our product will simplify. Then we collect contact information for people who fit our description from various sources. Finally, we plan and implement information campaigns to attract new users.

🧩 Onboarding and retention

Customer support that is timely and qualified ensures that no user is left behind with their own misunderstanding. This is critical for all products, especially those that are new to the market.

The Corpsoft.io team can optionally be involved in customer service activities such as:

• providing timely and qualified support;
• onboarding new users, product training, Q&As, new features training, and so on;
• preparing sharp and usable support materials;
• providing analytical assistance.

We can also prepare materials to help new customers get started faster and better. This will make the support team’s work easier and increase the customer’s trust in the product.

📩 Collecting and analyzing user feedback

Continuous monitoring of product analytics could enable product strategist to build further roadmap and product growth in a feedback driven environment. This, in turn, will give customers the feeling that they are being heard, their opinions are being considered, and their trust is valued. This also encourages product loyalty and sales.

During the early stages of a product launch, a small number of audiences are engaged, and their feedback is used to ensure that the product meets market needs and expectations. The feedback is constantly monitored, and the marketing promotion plan is adjusted based on the results. All of this ensures further success in bringing the product to a bigger audience.

MVP product launch: to do or not to do?

We won’t know if we’ve created the perfect product for the market until we test it with a real audience. That’s why, before beginning any product development, it is critical to clearly define what features will be included in the MVP and to not stop tech improvements after the launch.

The steps outlined above will be followed for the pilot product launch. The difference is that during the product launch test, customer feedback will influence not only the product’s market promotion, but also the implementation of its technical features.