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Digital products no longer just support or entertain, they do create value for the business and for its users or customers. In fact, they are driving a direct income. Therefore, ignoring of the digital space and power of digital products can result in a poor competition game and a conservative old-fashioned way of operating.

A lot of companies, such as Zapier, Crowdbotics, Automattic, Buffer, and GitLab are successful as 100% remote teams. A lot more entrepreneurs become successful in launching their SaaS products with remote teams on board. It’s not yet a common operating model, at the same time it’s definitely trending because of obvious benefits.

The best product managers are masterful illusionists. And to work their magic, they exploit a trait that is unique to humans — or to be more precise, to homo sapiens.

Control, access and prohibition motives are essential within any organization. Even if it’s a community of software-users, whose actions are controlled and guided by a software provider. It’s important to control and monitor this nicely, without causing irritation or anxiety of the users.

To tell the long story short, that is not about the newest technologies implementation, but it’s about business processes getting digitized and optimized in such an extent we could assert that now a company has been digitally transformed.

How to start? List features? Or spec file? No. Everything starts with the discovery phase and the question: what problem do you resolve and for whom?