B2C makeup application development

Our client is the founder and CEO of a beauty industry company that sought a beauty app development company to create an innovative makeup tutorial app. The goal was to design a platform that integrates affiliate links from various beauty product partner stores, allowing users to access personalized product recommendations. 

The app also aimed to feature a virtual makeup try-on app to enhance the beauty experience, leveraging AI makeup app technology for tailored skin tone adaptations. This innovative solution would help monetize the affiliate system, offering users a seamless beauty services app experience while providing value to partner brands by integrating cosmetic product development software and virtual makeup app features.

The project aimed to develop a makeup tutorial app that helps users find the perfect cosmetics by selecting shades based on their unique skin tone. To achieve this, the app incorporates two selection methods: selfies and an online survey to determine factors like skin tone and color type. This approach leads users to a list of cosmetic applications tailored to their preferences, which they can easily purchase by clicking through a product page. The challenge was to build a virtual makeup try-on app that accurately identifies skin tone and selects the best products, while integrating AI makeup app features for personalized recommendations. 

The development was time-constrained, with only 70 days to complete the project, and the team needed to ensure seamless integration of the virtual makeup app functionality, makeup try-on app features, and the beauty services app development process. Additionally, the platform had to be ready to handle product visualizations and facilitate a smooth purchasing experience.

For this project, we developed a makeup tutorial app with key features to provide an intuitive user experience. The selfie function in the skin tone app seamlessly recognizes the user’s face and skin color, using advanced algorithms to calculate an average color value. This value matches suitable cosmetic products from the database, ensuring personalized recommendations. For users who cannot use the selfie option, the online survey feature provides an alternative method to determine their ideal cosmetic products based on specific questions. After selecting the best products, the app redirects users to the product page, where they can purchase through affiliate links.

To ensure effective management, the admin panel was developed to allow for easy product and category management, survey creation, and result matching, all with exportable data in an Excel format. Additionally, we focused on beauty app development by creating a responsive, user-friendly interface, making the experience simple and intuitive for all users. The platform is also fully GDPR-compliant, ensuring that personal data is protected, aligning with the highest privacy standards. This virtual makeup try-on app is a robust solution for cosmetic product selection and purchase, offering an engaging beauty services app experience for all users.

• Enhanced User Engagement: The virtual makeup app allows users to try on products virtually using advanced AI and skin tone matching, increasing engagement and time spent in the app.
• Increased Sales Through Affiliate Links: By integrating affiliate links into the makeutry-onon app, users can easily purchase recommended products, driving sales and generating revenue through affiliate marketing.
• Streamlined Product Recommendations: The app leverages cosmetic product development software to match users with ideal products based on their skin tone, enhancing the accuracy of recommendations and user satisfaction.
• Growth in Brand Loyalty and Trust: With personalized product selections and a seamless user experience, this beauty services app fosters brand loyalty, positioning the client as a leader in beauty app development and virtual makeup try-on app solutions.

Our team was key in developing a virtual makeup app from scratch, leveraging the provided UI/UX and content. We delivered the required functionality in just a few sprints, significantly reducing costs compared to other beauty app development companies. The platform was designed with mobile responsiveness in mind, ensuring high-quality photos and seamless user experience, while integrating advanced features like facial recognition libraries and skin tone app functionality to match products accurately to users.

Additionally, we enhanced the admin panel with dynamic fields for efficient data entry and filtering, while implementing cosmetic product development software and automated features such as facial coordinate searches and mask rendering. These updates significantly improved the platform’s functionality and usability, offering a refined makeup try-on app experience that met the client’s vision.

Check out what our client shared as his feedback