About the client and collaboration
In the competitive beauty industry, personalization is essential. Our client, the founder and CEO of a beauty company, aimed to create a makeup tutorial app that consolidates affiliate links from multiple beauty product stores into one seamless platform. The main goal was to offer users personalized beauty product recommendations, while monetizing the app through an affiliate system. This beauty app development project sought to integrate advanced AI-driven features, such as a skin tone app and virtual makeup try-on capabilities, allowing users to discover and try cosmetics tailored to their needs.
The challenges
The project centered on developing a virtual makeup app to help users find the right cosmetics shade and view immediate product recommendations. Users could either take a selfie or fill out a detailed survey to determine their skin tone, color type, and other personal characteristics. Based on this information, the app would provide a personalized list of cosmetic products, with links to purchase them via affiliate connections.
Several challenges were encountered during development. The first challenge was the limited development timeframe of just 70 days, with a total project duration of 12 weeks. Another major hurdle involved implementing accurate facial point detection and skin tone identification to ensure precise product recommendations. Furthermore, once users selected their cosmetic products, we needed to provide them with a seamless experience to visualize the products using a makeup try-on app feature, leading them directly to purchase links.
Our Solutions
1. AI Skin Analysis & Virtual Makeup Try-On
We integrated facial point detection and skin tone analysis. We used an AI makeup app to match users with the best cosmetic products based on skin tones and preferences, offering personalized product recommendations.
2. Flexible User Journey with Surveys & Tutorials
An in-depth survey determines skin characteristics for users who can’t take a selfie, providing tailored product suggestions. This experience extends to makeup try-on and tutorial apps, allowing users to experiment with virtual makeup looks.
3. Admin Panel for Product & Service Management
The admin panel enables easy management of products, categories, surveys, and beauty services, supporting beauty app development. It also allows data to be exported to Excel for analysis.
4. User-Centric Design & GDPR Compliance
We designed an intuitive, responsive interface that ensures a smooth user experience across all devices. The app meets GDPR standards and guarantees top-level security for user data across makeup try-on and beauty services apps.
Impact on the Business
- Increased User Engagement: Beauty app development enhanced user interaction by integrating a virtual makeup try-on app and consolidating affiliate product links, positioning the platform as a top choice for personalized beauty experiences.
- Higher Conversion Rates: The AI makeup and skin tone apps enabled users to make informed product choices, resulting in higher conversion rates and boosting customer confidence.
- Boosted Sales: Including a cosmetic application and makeup tutorial app encouraged users to explore new looks, increasing sales through affiliate links.
- Enhanced Value Proposition: Beauty services app development added extra value by connecting users to professional beauty services, solidifying the client’s position as a leader in personalized beauty solutions.
- Revenue Growth: The platform significantly improved user retention and overall revenue, making it a crucial asset to the client’s business strategy.
The Value We Delivered
We developed a virtual makeup app that delivers a personalized beauty experience by integrating a skin tone app for accurate color analysis and an AI makeup app for tailored product recommendations. The makeup try-on app feature allows users to visualize products before purchase, boosting confidence in their choices. Additionally, the app includes beauty services app development to offer a complete beauty experience, while ensuring GDPR compliance for data security. The intuitive admin panel enables easy management of products and affiliate links, enhancing monetization and user engagement, and the platform’s flexibility allows for continuous product updates.
Client feedback
Check out what our client shared as his feedback
