Custom niche marketplace development for New York providers

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New York Marketplace Custom Development Background

When we first met the client, their main digital product – the marketplace for service providers and their customers – already existed and had been operating for some time with a different branding. There was some demand for the platform, and there were some transactions going through it, but it was more of a luck than a routine. The situation needed to be changed.

The key growth potential was to get more customers on the platform, as service providers were already onboarded and ready to offer their services. So our objective was to improve and expand the platform to bring in more customers and finally put the process on the rails.


Product Description – Niche Marketplace

ProperGuild is a niche marketplace focused on connecting NY customers with local providers offering a variety of services. Product Owner focused on such service categories as Health & Fitness, Beauty, Coaching, Household and Repair, etc.

Marketing research has found that New Yorkers really need a place where they can find a service provider in New York by location, description, and reviews. The reality, however, showed that providers were more interested in the new portal than customers, and that resulted in a low conversion rate for the marketplace.

To rebalance providers and customers, the Corpsoft.io team performed rebranding and refactoring as well as developed and improved the following features on the platform:

  • Service and Provider Search with filtering by location and category;
  • Free built-in Q&A chat;
  • Paid online consultations for services;
  • Payment through Stripe integration and more.

How did that benefit the project custom software development process?


Value provided through New York marketplace development

The project came to us just as the Covid-19 global lockdown started. Custom web development in the Covid-19 pandemic was challenging but even that experience didn’t stop us, along with the Product Owner, from looking for ways to keep the platform alive. We discussed many options and hypotheses before we focused on services good for remote workers. And we were right.

The Corpsoft.io team helped expand the platform, redesigned the UI and rebranded the product itself, improved SEO and performance metrics, along with adding new features that brought added value to the platform’s offering for its users.


Key Highlights & Challenges of New York marketplace development

The success of the project goes deeper than just technical expertise. Beyond just developing new features and improving existing ones, we faced and completed such challenges:

  1. A hands-on domain understanding, in addition to technical expertise. We addressed this challenge as our team not only built custom marketplaces before, but also has been acquiring and accumulating insights from learning how other successful marketplace owners (such as Kabanchik.ua) were sharing their knowledge and recipes for success.
  2. Compiling the diverse technical inputs into the system. The system had previously been in the hands of 4 different teams. The contribution was on different tech levels and of different quality. To ensure the platform is working stable and well, we have fully studied the code base, fixed errors, improved and optimized the system without interrupting new features development.


Technology aspects of custom marketplace development

We took the Scrumban approach. Scrumban is a framework that combines the structure and predictable routines of Scrum with Kanban’s flexibility to make teams more agile, efficient, and productive.

As a tech stack, that includes security, customizability, extensibility, and the ability to build APIs, we used Laravel, PHP 8.1+, Vue.js, HTML 5, CSS and MySQL as database.

Other tools used: Trello, Zoom, Slack, Google spreadsheets.


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People Also Ask

What makes a marketplace successful?

A marketplace’s success can be influenced by a wide range of factors. Among the most important factors are:

  1. A large and active user base.
    A marketplace needs to have a large and active user base in order to be successful. This ensures a constant supply of buyers and sellers, and that there is always someone to match up with.
  2. A strong reputation.
    In order to be successful, a marketplace should have a good reputation. This means that it should be known for being trustworthy and providing a positive user experience.
  3. A wide and varied range of items.
    A successful marketplace should always offer a diverse range of items for purchase. This ensures that there is something for everyone and that buyers can find exactly what they are looking for.
  4. A user-friendly interface.
    Marketplace has to have a user-friendly interface. Users will find it easier to navigate and find the information they require as a result of this.
  5. A responsive customer service.
    High-quality customer service is critical for a successful marketplace. This ensures that buyers and sellers can get help when they need it and that problems are resolved as soon as possible.

What is an NFT marketplace development?

NFT marketplace development is the process of creating an online platform where users can buy and sell digital assets using blockchain technology. This type of marketplace can be used to trade a variety of assets, including cryptocurrencies, digital art, and other virtual goods.

How much does it cost to create an NFT marketplace?

The cost to create an NFT marketplace varies depending on the size and complexity of the platform. A simple marketplace can be created for less than $1,000, while a more complex marketplace can cost tens or thousands of dollars to build.

How to create an NFT marketplace?

The process of developing an NFT marketplace will differ depending on the market’s specific needs and requirements. However, there are some general steps that can be taken to establish an NFT marketplace. These steps are as follows:

  1. Define the marketplace’s purpose.
  2. Develop a marketplace platform.
  3. Choose a marketplace model.
  4. Launch the marketplace.

What is a marketplace business?

A marketplace business refers to a company that creates an online platform for connecting buyers and sellers of goods and/or services. Typically, marketplace businesses earn revenue by charging transaction fees to either the buyers or sellers, or both.

How to grow an online marketplace?

There is no surefire solution, but the following are some basic steps:

  1. Develop a platform that is easy to use and offers a positive experience for users.
  2. Determine a certain vertical to concentrate on or a specific segment of the market.
  3. Create a network of reliable vendors who are able to provide a wide range of goods and services.
  4. Drive traffic to your market by using search engine optimization (SEO), social media, and online advertising.

What is a virtual marketplace?

A virtual marketplace is a online space where buyers and sellers can meet and trade goods and services.