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Product Development

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How to start successfully product development?

Average reading time: 6 min

How to start? List features? Or spec file? No. Everything starts with the discovery phase and the question: what problem do you resolve and for whom?

17 July 2018
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What is Product Development?

Product development is the process of researching, designing, testing, and launching a new product or service. It involves a combination of creativity, engineering, marketing, and manufacturing processes to bring a product from concept to market. During the product development process, businesses will analyze customer desires, analyze competing products and services, design prototypes, test and refine prototypes, and develop a strategy for marketing the product.

Who Benefits from Product Development?

Product development benefits both businesses and consumers. Companies are able to increase revenues by introducing new products that meet customer needs, attract new customers and create increased demand for the company’s existing product line. Consumers benefit from more product choices that meet their specific needs. Product development helps companies increase margins, gain market share and build a more profitable business. It also helps create more innovative products that meet consumer needs and make products more affordable.

What’s the difference between corporate strategies and product development strategies?

Corporate strategies relate to strategies that are used to achieve the goals of the business in general. Corporate strategies are focused on how to increase overall revenue, become more competitive with other companies, launch new product lines, and create long-term value for stakeholders.

Product development strategies, on the other hand, concentrate on developing a specific product or service. Strategies include researching customer needs, identifying key performance indicators, prototyping, marketing and selling the product or service, and updating the product after launch. The goal of product development strategies is to ensure the successful release and further product or service sales.

What are the stages of the Product Dvelopment Process?

1. Opportunity/Problem Identification
2. Research and Analysis
3. Concept Development
4. Design and Prototyping
5. Testing and Refinement
6. Production and Integration
7. Release and Maintenance